Shield is a registered Ltd Company. Company No: 07939439
With high speed broadband now available in nearly every single part of the U.K. it’s no wonder there are now an estimated 51,442,100 internet users in the U.K.
That's an incredible 82.5% of the population and it is still growing at a rapid rate, this is fantastic news for any business that is successfully marketing them-selves on the first pages of the major search engines.
Another great fact to know is that Google has over 92% of all searches performed in the U.K. This means that if you have your website on the first page of Google with one click straight to your homepage then you are going to make yourself some serious money annually.
Local search is when someone looks for something in their local area for example, let’s say you live in Brighton and need an MOT for your vehicle so you type MOT Brighton into Google and start calling numbers from the first page of results. This is a very pro-active type of internet search where you are trying to spend money as quickly as possible with a chosen company.
With this type of internet search growing at a rapid rate it has become essential for businesses to ensure that they have smart professional mobile friendly websites on page one of Google.
One of the fantastic things about the internet is that is has levelled the playing field for smaller businesses to compete with bigger companies. For example the Google maps appears when some one looks for a product or service in their local area and will normally appear very high on the page in fact right at the top most of the time. This is fantastic for smaller businesses who have a strong listing on there.
This means that a smaller company can enjoy effective growth through local online search unlike the days of old where only the big companies could afford to advertise on the biggest mediums of that time which were of course television and radio. Imagine trying to start a new company back then it would have been much more difficult to get things off the ground but the internet and local search have changed that.
Another fantastic thing for companies choosing to invest money on advertising on the internet is that they can monitor where their customers are finding them and most importantly where they are converting web searches into hard cash for their business. This means that they can work on growing the successful online marketing that they are doing and discard the strategies that are not as prosperous.
If you are not finding your website on the first page of the major search engines, give us a call or send us an email so we can help you achieve your goals and start to grow your business through online search.
Search engine optimisation is the process of improving the visibility of a website or a web page in the search engines via the organic or unpaid search results. We will Assign you an online marketing consultant to tailor a package for you that will best suit the needs and strategies of your business, our consultant will deal directly with you for all your enquiries.
Regardless of what type of business you are, you will benefit by having a smart professional website that can be found by internet users. Your website needs to be easy to navigate, be mobile friendly and provide all the relevant information about your company.
Pay per click adverts are a great way of making sure your phone number and website are on the first page when some-one searches for the terms that are valuable to your business. We will assign an online marketing consultant to help you work out your budgets and an effective strategy, providing we feel this type of internet advertising is going to be cost effective for your business.
Many people now all over the world use sites like Twitter and Face Book to keep in touch with their friends and family. Offering your customers the opportunity to follow your business on these sites is a great way of keeping in touch with and expanding your customer base. We will assign an online marketing consultant to help you formulate an effective strategy for harnessing the power of social media marketing.